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This best-selling introductory photography text teaches students how to use the medium confidently and effectively by emphasizing both technique and visual awareness. Comprehensive in scope, this book features superb instructional illustrations and examples in its clear presentation of both black and white and color photography. London offers extensive coverage of digital imaging and the latest technological developments, such as Web page design and formatting photos on CD-ROMs.

• Many people who have used this book have become professions photographers.
• Clarity and convenience have always been a focus of this book.
• Improving visual awareness is a major emphasis of this book.